Add to Itinerary

Workshop: Business Skills for Artists with Helen Klebesadel



02/10/2018 - 02/11/2018

Saturday - Sunday 

10:00am - 03:00pm

Saturday – Sunday, February 10-11, 2018 | 10am-3pm both days | 590 Water St, Prairie du Sac, WI

Deadline to register: Saturday, January 27, 2018 by 5pm


Day 1:  Portfolio Building and Promotions for Artists ~ Re-Presenting Yourself


Your portfolio is the core of your promotional material. Focus on the essential elements: sharpening your artist statement, tailoring your artistic résumés, and selecting and formatting your work samples. Identify communication tools to fit your needs, craft engaging messaging, and build a basic promotions strategy with actionable steps to get the word out. This workshop is based on the Work-Of-Art strategies shared by Springboard for the Arts of Minnesota


Day 2: Marketing and Social Media Basics for Artists ~ Visibility Tools and Strategies


  • Define your art product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.
  • Learn core functionality, best practices and exercises to help you build an online strategy for your artistic business as you consider using such tools as Facebook, Twitter, Pinterest, Etsy, and Instagram. Sharpen your understanding of online brand building through creative marketing strategies
  • This workshop is based on the Work-Of-Art strategies shared by Springboard for the Arts of Minnesota

About the instructor: 


Helen Klebesadel (MFA UW-Madison) is an artist best known for her environmental and women centered artworks. Her watercolors push the traditional boundaries of the medium in scale, content, and technique. Helen was a tenured professor and chair of the art department at Lawrence University before becoming Director of the UW System Women’s and Gender Studies Consortium located at UW-Madison. Helen is a past president of the national Women’s Caucus for Art and served on the Wisconsin Arts Board for seven years. Klebesadel has exhibited her watercolors nationally and internationally including in several American Embassies through the U.S. Arts in the Embassies Program. The Bergstrom-Mahler Museum presented her first solo museum exhibition in 1994. Her artwork is represented in the numerous public and private art collections. Helen like to share what she has gleaned along the way on her art path from farm girl to professional artist, in part because it makes her a better artist.


Helen’s artworks can be seen on her website here:


Helen’s teaching and coaching offerings can be found here:



Powered by Facebook Comments